Making an Intelligent Website with Analytics: From Googlefest
One week ago, two members of Blue Acorn’s Optimization team presented at Googlefest, a free, one-day conference formatted especially for non-profit organizations, small businesses and educators. Blue...
View ArticleBuilding Awareness With Adwords: From Googlefest
One week ago, two members of Blue Acorn’s Optimization team presented at Googlefest, a free, one-day conference formatted especially for non-profit organizations, small businesses and educators. Blue...
View ArticleTesting the Mini Cart
Every eCommerce blog and agency considers mini carts to be a best practice (including us). They give a visual confirmation that a product has been added to the cart, but more importantly, they keep the...
View ArticleTalking Personalization with Monetate
Today’s consumers expect a personalized experience when they shop online, but personalization is easier said than done. So we sat down with Brett Bair, senior director of Digital Marketing Insights and...
View ArticleTalking Optimization with Tamer Osman of Qubit
As vice president of Partnerships at Qubit, Tamer Osman is focused on building out the Solution and Technology partner program. Prior to joining Qubit in December of 2014, Tamer helped build startups...
View ArticlePro Tips on Upgrading Your Optimization Strategy
You’ve got A/B testing all figured out. You’ve got a steady rhythm of tests going, and you’re seeing great results. But now you’re at the point when you want to make A/B testing a component of, rather...
View ArticleeCommerce: How to Measure Minor Changes for Maximum Impact
As Magento’s 2015 North American eCommerce Partner of the Year, Blue Acorn has more than a few award-winning site launches under our belt. These include Magento’s 2016 Best Web Design for Le Creuset,...
View ArticleWhy Your Omnichannel Stack Should Be Centered Around This One Thing
An industry veteran and expert on all things ecommerce, Blue Acorn founder Kevin Eichelberger is constantly thinking about how to create better experiences for people who shop online. One of the topics...
View ArticleWith or Without Zeros?
Do shoppers associate the product cost with length of price? Blue Acorn’s optimization team hypothesized that, yes, shoppers do make that association. We tested this hypothesis for one of our clients,...
View Article4 Ecommerce Challenges Beauty Brands Continue to Face
As retail slows and new brands emerge, nobody should be surprised that the resulting industry growth is shifting online. For beauty companies, the same trend can be seen. According to Internet...
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